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PR Team Leader

Tanachira Company
Tanachira Company (Pathum Wan)
Bangkok, Thailand 🇹🇭
Tanachira Company
TANACHIRA Group was founded in 2011 by Mr. Tanapong Chirapanidchakul, an engineer who turned to entrepreneur. TANACHIRA Group is the group of companies mainly operates fashion and lifestyle product in Bangkok, Thailand. Our mission are to inspire and bring joy of world-famous lifestyle brands to South East Asian consumers with two core strengths – the execution of best practices, localized marketing and a standard of retail operation excellence. Currently TANACHIRA Group is the leading Thailand retailer which imported world famous lifestyle and fashion products, We are managing three international brands and one own brand, including PANDORA, a jewelry brand from Denmark; CATH KIDSTON, a modern-vintage lifestyle brand from England; Marimekko, a lifestyle and fashion brand from Finland and HARNN, our own brand with a positioning of luxury natural beauty brand with a contemporary Thai identity.

About this position

The PR Team Leader is responsible for planning and executing PR campaigns, building relationships with media and influencers, and ensuring effective communication for brand promotion.

Responsibilities

• Planning and executing PR campaigns.
• Build, developing and maintain strong relationships with local medias, celebrities-KOL, and influencers to maximize publicity and positive media coverage and exposure.
• To be responsible for the campaign brief to celebrities and influencer to ensure communication effectiveness.
• Monitor all communication launching by medias and influencers and prepare post campaigns tracking.
• Write press release and other communication message to promote brand campaigns (TH/EN).
• Distribute press release to target media.
• Coordinate with regional marketing and PR department for press release translation and monthly press clipping report.
• Support team to arrange press event, launching event and other related initiatives.
• Be responsible for all press samples and PR products.

Requirements

• Bachelor’s degree in business administration, PR, marketing, or any related fields from recognized university.
• Minimum 4 year of experience in PR-marketing Fashion retail, Lifestyle retail, Beauty business, Food & Beverage business or Wellness & Hospitality advertising agency, media, or any related fields.
• Strong interpersonal and communication skills and outgoing.
• Good command of speaking, writing, and reading English.
• Good MS office skills.
• Good planning and organizational skills.
• Positive attitude, good team player, fast learner, and flexibility.
• Work under pressure and dynamic environments.