Marketing Manager

Taman Safari Indonesia (Cisarua, West Java, Indonesia)

West Java, Indonesia

We are a different breed of animal conservation. Each of our parks crafted carefully to combined its own uniqueness and met our highest standards. Here, we’ve blended the beauty of mother nature with exhilaration of entertainments to create remarkable experiences you have never felt before. We are inviting you to become part of us to work with animals, magical workplace, and unforgettable journey! Taman Safari Indonesia is determined in its commitment to continue its endeavor to become a conservation, education and recreation park proudly recognised the world over. Let’s start our journey together, #LetsGoSafari

About this position

The Marketing Manager will spearhead the development and execution of strategic marketing initiatives to drive revenue growth, enhance brand presence, and deepen customer engagement.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and revenue targets.
• Conduct market research to identify trends, customer preferences, and competitive insights, translating findings into actionable strategies.
• Oversee advertising, branding, and promotional campaigns across traditional and digital channels to enhance brand visibility and engagement.
• Build and maintain partnerships with travel agencies, corporate clients, and industry stakeholders to expand business opportunities.
• Manage all aspects of digital marketing, including social media, content strategy, SEO, and paid media.
• Collaborate with sales teams to align marketing efforts with sales objectives and ensure cohesive customer outreach.
• Represent Taman Safari Indonesia at trade shows, industry events, and networking opportunities to strengthen the company’s market presence.
• Monitor and analyze marketing performance metrics, preparing detailed reports and recommendations for improvement.
• Lead and mentor the marketing team, fostering a culture of innovation, collaboration, and excellence.
• Coordinate cross-functional initiatives to ensure alignment across all departments in executing marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is advantageous.
• At least 5 years of experience in marketing management, ideally within the hospitality, tourism, or theme park sectors.
• Demonstrated success in developing and executing impactful marketing strategies that drive business growth.
• Strong leadership and team management skills with the ability to inspire and guide a team to achieve results.
• Expertise in digital marketing, analytics, and emerging marketing trends.
• Exceptional communication, presentation, and negotiation skills.
• Creative thinker with a proactive approach to solving challenges in a dynamic environment.
• Passion for wildlife conservation and education is highly valued.
• Proficiency in Bahasa Indonesia and English is required.
• Willingness to be based in Cisarua, Bogor.