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About this position

The Senior Digital Marketing Specialist is responsible for developing and executing data-driven digital marketing strategies to enhance user engagement and conversion through various online channels.

Responsibilities

• Develop data-driven growth strategy, discover user needs through data and research
• Design and execute comprehensive digital strategies and online campaigns utilizing a mix of digital media, including social media, digital advertising, and web portal sites.
• Through data analysis, plan and develop activities including online promotion and user-related campaigns to achieve the goal of operational data growth especially in user engagement and conversion
• Work closely with Product team to coordinate the landing/execution of new activities and campaigns
• Establish a strategic approach to social media content
• Creative and engaging online and social media content for Facebook, Twitter, Instagram, Line, YouTube, TikTok
• Monitor and analyze online sentiments on social media platforms

Requirements

• Bachelor's, Master Degree preferably in Marketing / Financial or related field
• Experienced in Digital Marketing, Campaign (Online/Offline)
• Proficient in digital advertising platforms (FB, IG, Google, TikTok)
• Strategic thinking with a data and metrics-driven approach, connecting results to business goals.
• Strong communication and interpersonal skills, with the ability to work both independently and collaboratively.
• Comfortable working under pressure, within budget constraints, and meeting tight deadlines.
• Excellent interpersonal and communication skills
• Excellent in Microsoft Excel
• Good communication in English