Head of Professional Pest Management AMEA
About this position
The Head of Professional Pest Management AMEA is responsible for leading the AMEA & JANZ PPM & VC marketing & technical service team to achieve profitable growth in established and emerging markets through innovative strategies and effective market understanding.
Responsibilities
• To lead the AMEA & JANZ PPM & VC marketing & technical service team to deliver profitable growth in both established and emerging markets.
• Drive and coordinate commercial portfolio, brand and offer strategies for the AMEA & JANZ PPM business with input from countries and global marketing and ensure that the portfolio required to drive the business is put in place (products, services and offers). Give R&D direction for new product/crop solution developments based on Business case.
• Develop and implement the annual Regional Marketing Plan (campaign and brand) and NPI programme for the AMEA & JANZ PPM & VC portfolio ensuring coherent positioning, pricing and in-market activities.
• Work closely with, and provide direction and support where necessary, to SPS Country Managers, in-country Syngenta staff (Marketing Communications, Technical, Development, Supply Chain) and external consultants working on Syngenta’s behalf.
• Develop a deep understanding of the PPM & VC markets, operating environment and competitors within AMEA & JANZ to enable the development of effective strategies, and lobbying plans along with the development of compelling offers which drive market share growth.
• Coordinate regional pricing strategy set the pricing corridor and GP targets.
• Provide Leadership as a member of the SPS AMEA & JANZ LT
Requirements
• Develop and gain approval for the 5 year rolling plan for the AMEA & JANZ PPM & VC business which is consistent with global strategy and creates compelling product and service offers based on a deep understanding of customer needs, decision drivers and competitor activity.
• Develop portfolio and brand strategies and registration plans for AMEA & JANZ and develop compelling product launch and integration plans which create enthusiasm and deliver rapid sales growth across the region.
• Develop compelling NPI launch and campaign plans which engage customers and drive growth
• Support the Commercial team to develop regional GTM models which improve the competitive position for Syngenta. Work with countries to support the implementation of new or enhance existing models to drive value for Syngenta.
• Propose and deliver the regional PPM budget and deliver the business (sales, gross Margin) in line with the key performance indicators agreed with the team.