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Senior Product Marketing Manager

SuperApp
SuperApp (Surabaya, East Java, Indonesia)
East Java, Indonesia 🇮🇩
SuperApp
As the first social commerce platform in Indonesia that is ISO 9001:2015 certified, SuperApp aims to solve economic inequality across cities for Indonesia’s future economy. SuperApp is one of the top YC companies, which oversees the main feature, SuperAgen, an agent-led commerce that enables community leaders to become retailers within their communities.

About this position

The Senior Product Marketing Manager at SuperApp will be responsible for developing brand strategies, overseeing marketing activities, and conducting market analysis to enhance brand value and growth within the company.

Responsibilities

• Develop a comprehensive brand strategy to enhance brand value, brand health, and growth.
• Direct and oversee both Above-The-Line (ATL) and Below-The-Line (BTL) marketing activities to ensure alignment with company objectives.
• Conduct in-depth market analysis to gain insights for strategic decision-making.
• Coordinate the development of brand architecture for new products, including formulating brand concepts, brand personas, and brand positioning.
• Manage and monitor multi-brand marketing projects, ensuring all marketing programs are executed as planned and meet targets.
• Monitor and evaluate brand performance in the market to identify opportunities and challenges.
• Propose and manage the budget for ATL and BTL marketing projects, including providing initial budget information.
• Prepare briefs for promotional activities, providing clear guidelines for the execution team.
• Collaborate with the Legal team to ensure compliance with intellectual property regulations in product naming.
• Oversee the implementation of promotional and advertising programs, ensuring effective and efficient use of the budget.
• Conduct internal and external evaluations to develop more targeted strategies.
• Direct and monitor the development of new products in accordance with market needs and the established Unique Selling Proposition (USP).

Requirements

• Bachelor’s degree in Management, International Business, Communication, or a related field.
• A minimum of 4-6 years of experience as Marketing Manager or Brand Manager.
• Proficient in developing and implementing ATL and BTL marketing strategies.
• Ability to conduct market analysis and understand market trends and needs.
• Strong skills in budget management and ROI analysis.
• Proven leadership abilities in managing multi-brand teams and projects.
• Excellent communication skills to convey strategies to teams and stakeholders.
• Analytical mindset for evaluating brand performance and campaign effectiveness.
• Adaptable to changes and innovations in the marketing and e-commerce industries.