Product Marketing Specialist

SuperApp (Surabaya, East Java, Indonesia)

East Java, Indonesia

As the first social commerce platform in Indonesia that is ISO 9001:2015 certified, SuperApp aims to solve economic inequality across cities for Indonesia’s future economy. SuperApp is one of the top YC companies, which oversees the main feature, SuperAgen, an agent-led commerce that enables community leaders to become retailers within their communities.

About this position

The Product Marketing Specialist at SuperApp will be responsible for developing and executing marketing strategies to enhance product awareness, adoption, and retention, while working in a collaborative and innovative environment.

Responsibilities

• Develop and execute product marketing strategies to drive awareness, adoption, and retention of company products and services.
• Plan and execute multi-channel marketing campaigns including email, social media, content marketing, and events to generate leads and support product launches.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Creating and managing the marketing budget for both ATL and BTL activities.
• Work closely with the legal team to ensure all product marketing materials and activities comply with legal standards and regulations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing roles.
• Strong understanding of product marketing principles, including positioning, messaging, and go-to-market strategies.
• Experience working cross-functionally with product management, sales, and other teams to drive product success.
• Leadership experience with the ability to mentor and develop junior members of the product marketing team.