Trade Marketing Assistant Manager - Local Key Account
Suntory PepsiCo Beverage (Thailand) (Bangkok, Bangkok City, Thailand)
Bangkok,
Thailand
In November 2017,Suntory Beverage & Food Limited (SBF), a global soft drink company, and PepsiCo Inc., one of the world's largest food and beverage companies, entered into an agreement to form a beverage joint venture in Thailand.,The official announcement of its beverage joint venture took place on March 5, 2018 and has marked a new chapter for Pepsi-Cola brand in Thailand and will create more excitement for Thailand’s liquid refreshment beverage (LRB) industry.
The alliance is intended to combine the strengths of both global powerhouses, with an ultimate goal of achieving the No.1 leadership position in Thailand’s 50-billion valued carbonated soft drinks(CSDs) category and creating new growth opportunities by expanding its beverage portfolio to meet consumer demands, ranging from hydration to sports drinks, ready-to-drink teas and coffees, bottled water, and juices to a variety of innovations in the future.
SPBT has registered capital of THB 19.68 billion. Since March 5, 2018, the company has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks. In the coming future, it will also develop and introduce beverage innovations and new offerings from Suntory to Thai consumers.
In terms of production, SPBT operates two manufacturing facilities; one is the 96-rai Rayong plant located in Amata City Industrial Estate of Rayong Province, and the other is the 104-rai Saraburi plant at Nong Khae Industrial Estate in Saraburi Province. The company will continue to distribute beverage products through a global logistics firm - DHL - as its logistics and warehousing partner for Thailand. It also works with 24 local distribution partners to gain access to more than 470,000 retailers-wholesalers, and grocery stores nationwide
About this position
The role manages implementation of trade marketing plans and customer activity plans to drive distribution & sales volume.
Responsibilities
Category / Promotion plan Management
• Support trade marketing manager to develop Channel Strategy to achieve defined business objectives for all product categories
• Develop channel initiatives that support category growth
• Working closely with key customers to provide category and shopper insights to drive performance
• Support Key account team on customer joint business plan and New product list in
Marketing / Promotion Communication
• Identify opportunity and develop trade program to deliver business objective
• Establish communication tools & process summarizing all MU initiatives to the field execution team after aligning with Marketing team
• Develop sell in decks, POS material, customer specific mechanics, and premiums if required for each type of activity by working closely with Category Development Team
• Develop and delivery of new product development (NPD) plans
• Work with sales team to ensure effective of trade program execution and POSM utilization in keeping with the KPIs and activity plan
• Define and leverage channel insight, competitor update & channel opportunity into trade program plan and execution
• Manage agencies for any locally required support material in line with the agreed brand plans
Financial Control
• Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget
• To ensure compliance with all regulatory systems of the company
Requirements
• Bachelor’s or Master’s degree in marketing or business administration
• At least 3 years of trade marketing experience
• Strong analytical skills & leadership skills
• Executive maturity and strong influencing skill
• Fluent English skills