Senior Brand Manager - Cola
Suntory PepsiCo Beverage (Thailand) (Bangkok)
Bangkok,
Thailand
In November 2017,Suntory Beverage & Food Limited (SBF), a global soft drink company, and PepsiCo Inc., one of the world's largest food and beverage companies, entered into an agreement to form a beverage joint venture in Thailand.,The official announcement of its beverage joint venture took place on March 5, 2018 and has marked a new chapter for Pepsi-Cola brand in Thailand and will create more excitement for Thailand’s liquid refreshment beverage (LRB) industry.
The alliance is intended to combine the strengths of both global powerhouses, with an ultimate goal of achieving the No.1 leadership position in Thailand’s 50-billion valued carbonated soft drinks(CSDs) category and creating new growth opportunities by expanding its beverage portfolio to meet consumer demands, ranging from hydration to sports drinks, ready-to-drink teas and coffees, bottled water, and juices to a variety of innovations in the future.
SPBT has registered capital of THB 19.68 billion. Since March 5, 2018, the company has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks. In the coming future, it will also develop and introduce beverage innovations and new offerings from Suntory to Thai consumers.
In terms of production, SPBT operates two manufacturing facilities; one is the 96-rai Rayong plant located in Amata City Industrial Estate of Rayong Province, and the other is the 104-rai Saraburi plant at Nong Khae Industrial Estate in Saraburi Province. The company will continue to distribute beverage products through a global logistics firm - DHL - as its logistics and warehousing partner for Thailand. It also works with 24 local distribution partners to gain access to more than 470,000 retailers-wholesalers, and grocery stores nationwide
About this position
On top of delivering key brand performances e.g. volume, market share, key brand health matrixes, this role will be responsible for leading Pepsi brand digital strategy and consumer engagement. The incumbent will support Senior Marketing Manager in driving brand volume, revenue, share growth agenda and equity building for the brand. This also includes managing internal cross-functional teams, external creative agencies, consumer engagement platform developer, partnership with insights & commercialization. Additionally, the incumbent is expected to have a close pulse on consumer trends, competitive activity, category developments and sales information. In addition, this role will be a Digital Marketing Champion for Pepsi brand with the focus of developing digital strategy (creative content & media planning), able to work with agency to develop consumer engagement platform to support key business priorities.
Responsibilities
• Support Senior Marketing Manager to develop strategy plan.
• Lead digital strategy to ensure digital creative, content, media impact, and consumer engagement.
• Lead on the execution and development of brand plans – focus channel to restaurants platform.
• Drive impactful local campaigns through working effectively with agencies and partners.
• Partner with insights to closely monitor brand equity and ensure robust tracking of key programs.
• Drive Innovation project management and implement launch on time.
• Ensure flawless execution of campaigns.
• Control brand A&M and ensure spending effectiveness to support each campaign.
• Provide marketing support to trade & sales team to ensure flawless execution of brand campaign in the marketing place.
Requirements
• Minimum of bachelor’s degree in Marketing, Business Administration.
• Minimum 5 years of working experience in marketing preferably in FMCG brands.
• Solid analytical skills and resilient with ambition to work in a high-pressure, fast-paced environment.
• Strong project management and problem-solving skills.
• Digital savvy, agility and have a high flexibility.
• End-to-end brand management experience.
• Good command of English & Thai.
• Prefer to have background working with food aggregators/ restaurants platform.
