In November 2017,Suntory Beverage & Food Limited (SBF), a global soft drink company, and PepsiCo Inc., one of the world's largest food and beverage companies, entered into an agreement to form a beverage joint venture in Thailand.,The official announcement of its beverage joint venture took place on March 5, 2018 and has marked a new chapter for Pepsi-Cola brand in Thailand and will create more excitement for Thailand’s liquid refreshment beverage (LRB) industry.
The alliance is intended to combine the strengths of both global powerhouses, with an ultimate goal of achieving the No.1 leadership position in Thailand’s 50-billion valued carbonated soft drinks(CSDs) category and creating new growth opportunities by expanding its beverage portfolio to meet consumer demands, ranging from hydration to sports drinks, ready-to-drink teas and coffees, bottled water, and juices to a variety of innovations in the future.
SPBT has registered capital of THB 19.68 billion. Since March 5, 2018, the company has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks. In the coming future, it will also develop and introduce beverage innovations and new offerings from Suntory to Thai consumers.
In terms of production, SPBT operates two manufacturing facilities; one is the 96-rai Rayong plant located in Amata City Industrial Estate of Rayong Province, and the other is the 104-rai Saraburi plant at Nong Khae Industrial Estate in Saraburi Province. The company will continue to distribute beverage products through a global logistics firm - DHL - as its logistics and warehousing partner for Thailand. It also works with 24 local distribution partners to gain access to more than 470,000 retailers-wholesalers, and grocery stores nationwide
Lead Account Development Coordinator and work collaboratively with sales strategy team and sales team in the responsible region to develop & execute the business plan, including drive volume & share in the eatery channel, develop new market, new products and support execution of responsible region.
Responsibilities
• Work closely with Sales strategy team and RSM to develop a yearly account plan (AOP) to the SPBT standard for local accounts within the territory
• Set clear performance expectations to achieve growth in terms of sales volume and number of Pepsi outlets. This will include aligning Senior Management on equipment, pricing and Key Accounts marketing to achieve company’s sales & profit objectives
• Lead region team in the execution of AOP programs including the preparation & implementation of marketing initiatives & service
• Drive local events to connect with consumer and increase sales volume
• Work with RSM and Sales Strategy team to develop account specific strategies, standards for merchandising, range, promotions, pricing, equipment and communicates the same to the field
• Develop a wiring plan for all key accounts in region
• Identify potential new accounts and opportunities to develop existing accounts through Leading the negotiations of CDAs within company’s policies & budget, and monitor performance and compliance to take corrective action where appropriate
• Prepare and execute a Market Development Organization plan which includes staffing, coaching, developing, supervising, and evaluating the personnel required to deliver the business plan
• Delivers Brand/Package presence guidelines / Standards to market
• Ensure cold availability and drive best visibility in-store
Requirements
• Bachelor’s Degree required.
• At least 5 years' experience in FMCG
• Good command of written and spoken English and computer literacy
• Strong sales skill ideally with prior experience in FMCG & retail
• Manage discounts and allowances.
• Understand eateries business.
• Good understanding of all business functions (Sales, Marketing)
• Strong communication skills across all hierarchy levels
• Good management skill on projects and business partners
• Good coaching and training skills
Benefits
Huneety A.I Salary Estimate
50,000 - 85,000 THB per month
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