Digital Marketing Manager
About this position
The Digital Marketing Manager will oversee and coordinate day-to-day retail operations, develop operational policies, monitor KPIs, drive customer experience initiatives, and collaborate with the marketing team for promotions and events.
Responsibilities
• Oversee and coordinate day-to-day retail operations to ensure smooth and efficient functioning.
• Develop and implement operational policies and procedures to enhance productivity and customer service.
• Monitor and analyze key performance indicators (KPIs) to identify areas for improvement.
• Drive initiatives to improve customer experience, satisfaction, and loyalty.
• Collaborate with the marketing team to plan and execute promotions and events.
Requirements
• Bachelor's Degree: In marketing, business, communications, or a related field.
• Work Experience: 3-5 years in digital marketing or related fields, with a focus on campaign management and strategy.
• Project Management: Experience managing multiple projects and campaigns simultaneously.
• Analytical Skills: Proficient in data analysis and using analytics tools (e.g., Google Analytics, SEMrush).
• SEO/SEM Knowledge: Strong understanding of search engine optimization and search engine marketing techniques.
• Content Marketing: Ability to create and manage content strategies across various platforms.
• Social Media Marketing: Experience with social media platforms and paid advertising strategies.
• PPC Advertising: Experience managing pay-per-click campaigns on platforms like Google Ads and social media.
• Communication: Strong written and verbal communication skills.
• Creativity: Ability to generate innovative marketing ideas and campaigns.
• Team Collaboration: Experience working cross-functionally with other teams (e.g., sales, design).
• Problem-Solving: Aptitude for identifying issues and finding effective solutions.