Retail Marketing Manager for Sleepwell Group
About this position
Responsibilities
• Brand Awareness: Develop and implement strategies to increase brand visibility and recognition in target markets through retail and showroom activations, collaborations, and local partnerships.
• Foot Traffic Generation: Plan and execute marketing campaigns aimed at driving foot traffic to physical locations, including seasonal promotions, product launches, and in-store events.
• Marketing Materials: Collaborate with internal creative teams and external agencies to design and produce impactful marketing materials, such as brochures, in-store displays, signage, and promotional assets.
• Customer Experience: Enhance the in-store customer journey through strategic marketing initiatives that communicate product value, drive engagement, and elevate the brand experience.
• Market Analysis: Conduct market research to identify trends, customer preferences, and competitive activities to inform marketing strategies and optimize campaign effectiveness.
• Collaboration: Work closely with sales teams, product managers, and operations to ensure seamless integration of marketing initiatives with sales goals and in-store activities.
• Budget Management: Oversee the marketing budget for offline stores and showrooms, ensuring efficient allocation of resources to achieve maximum ROI on campaigns.
• Performance Tracking: Measure the effectiveness of campaigns and marketing strategies using key performance indicators (KPIs), providing regular reports and insights to senior management.
• Team Leadership: Lead, mentor, and develop a team of marketing professionals to achieve business goals and foster a high-performance culture.
Requirements
• Bachelor’s degree in Communication, Marketing, Advertising, or Related field.
• Minimum 5 to 7 years’ working experience and a proven track record of hitting KPIs and driving success in organizations.
• Prior experience in a marketing-related role in Retail: Showroom or Store is highly valued.
• Demonstrable record of developing a successful campaign that drives users or revenue.
• Strong attention to detail and a high sense of urgency.
• Exceptional verbal and written communication skills.
• Experience working in a high-pressure environment.