Digital Advertising Executive to Specialist for Sleep City, King Koil, Thailand

Sleepwell Industries Co., Ltd. (Khlong Toei)

Khlong Toei

Bangkok, Thailand

Founded in 1987 in the Netherlands, Europe, Dream Master (a subsidiary of Sleepwell Industries) is a leading end-to-end producer, supplier and distributor of high quality mattresses for hotels, housing developments, and condominiums across the globe. Today we are the world’s largest pocket spring manufacturer for the hospitality industry with an extensive reference list including Wyndham Group, Jumeirah Hotels, Kempinski, Hilton, Hyatt, Starwood and many more. Dreammaster is also the only, roll-packed mattress and bedding preferred supplier for Accor Group, Best Western, Radisson Hotel Group, Compass Hospitality, and multiple other independent and chain hotels. We are also trusted by and work closely with some of Asia’s largest property developers.

About this position

The Digital Advertising Executive to Specialist position at Sleep City, King Koil, Thailand involves planning, executing, and optimizing digital advertising campaigns across various platforms to drive engagement and conversions.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across various platforms including Facebook, Google Ads, and TikTok.
• Develop and implement strategies to drive engagement, traffic, and conversions through paid advertising efforts.
• Monitor campaign performance metrics and analyze data to make data-driven decisions and optimizations.
• Conduct keyword research, audience targeting, and competitor analysis to refine campaign strategies.
• Collaborate with the creative team to develop compelling ad creatives and ad copy.
• Stay updated on industry trends, best practices, and platform updates to ensure campaigns are cutting-edge and effective.
• Manage advertising budgets effectively and report on campaign performance regularly.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3+ years in Digital Advertising Specialist field.
• Proven experience managing digital advertising campaigns across Facebook, Google Ads, and TikTok.
• In-depth knowledge of advertising platforms, targeting options, and ad formats.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Certifications in Google Ads and/or Facebook Blueprint are a plus.
• Can start to work immediately, is plus.