Trade Marketing Manager - Traditional Trade

Signify (Thailand) (Bangkok)

Bangkok, Thailand

Signify is the world leader in lighting. We provide professional customers and consumers with quality products, systems and services. And our connected lighting offerings bring light and the data they collect to devices, places and people - redefining what light can do and how people use it. Our innovations contribute to a safer, smarter more sustainable world.

About this position

The Trade Marketing Manager - Traditional Trade at Signify will lead initiatives to drive sales growth and market share through effective go-to-market strategies, customer engagement, and market activation plans, while fostering a culture of continuous learning and innovation.

Responsibilities

• Proven experience in deploying and executing go-to-market and pricing strategies that drive sales growth and market share for commercial teams.
• Strong understanding of customer needs and market dynamics, with the ability to develop insights and segment existing customers while also recruiting new distributors/customers to expand the customer base.
• Demonstrated ability to develop and execute Market Activation Plans for new products that generate demand and ensure successful product launches.
• Experience implementing marketing activities and promotions that drive customer engagement and sales growth.
• Strong analytical skills and the ability to measure performance of customers and channels, identify optimization opportunities, and make data-driven recommendations to improve results.
• Experience supporting Growth Calls execution and Market Business Review Cycles, with a focus on driving performance and achieving business goals.
• Drive Sales and Margin within assigned channel.
• Develop metrics, track, report and forecast marketing initiatives and activities in Allocadia.
• Enable and engage customers.
• Drive customer readiness and productivity.
• Drive indirect revenue-producing activities such as through-customer Marketing, for-customer Marketing, lead nurturing.
• Identifies, develops & maintains relationships with relevant decision makers and influencers in customers organizations and eco system key players.
• Drives cross functional collaboration, strategic focus and organization agility.
• Builds required capabilities to drive performance.
• Drive integrity & compliance with GBP.

Requirements

• A minimum of 10 years of experience in sales and channel marketing, with a proven track record of success in the field.
• A deep understanding of the market and customer requirements, as well as expertise in developing and implementing effective channel strategies and plans.
• Proven ability to design and execute marketing activation initiatives that drive results in the channel.
• Strong knowledge of channel analytics and the ability to leverage data to inform decision-making and optimize performance.
• Excellent digital marketing skills, with a demonstrated ability to leverage digital channels to reach and engage target audiences.
• Exceptional communication skills in both English.