Luxury Communications Manager to AVP

Siam Piwat Co., Ltd. (Pathum Wan)

Bangkok, Thailand

Siam Piwat is a Bangkok-based retail and development company. The company is best known for managing Siam Center, Siam Discovery, Siam Paragon, and Iconsiam shopping malls in Bangkok, Thailand

About this position

This position is responsible for managing the luxury segment of Siam Paragon and ICONSIAM brands' public image and strategic communication efforts to strengthen and maintain the group's luxury positioning in the market.

Responsibilities

• Develop and execute comprehensive communication strategies / initiatives to promote the brands' luxury image, ensuring alignment with overall business objectives and positioning.
• Cultivate and maintain strong relationships with key media outlets and influencers in luxury fashion, lifestyle, and other relevant industries.
• Work closely in collaboration with content creators / media outlets to create exclusive storytelling content and content calendars that resonate with high-net-worth and affluent individuals, and influencers in luxury sector.
• Oversee influencer partnerships and collaborations to ensure they align with the brand’s image and messaging.
• Work closely with Siam Paragon & ICONSIAM luxury teams (marketing, events, digital, etc.) to ensure consistent messaging across all channels.
• Provide regular reports on the effectiveness of communication strategies, campaigns, and media coverage.
• Manage budgets for communications, media buys, and influencer partnerships, ensuring that expenditures align with strategic objectives and deliver maximum impact.
• Supervise and oversee design and materials of marketing collaterals aligns with the luxury brand’s aesthetic and messaging for top-tier customers as assigned.
• Work on other tasks as assigned.

Requirements

• Bachelor’s degree or higher in Communications, Marketing, Public Relations or related fields.
• 10+ years of experience in luxury brands marketing communications, magazine publications, PR, or related roles.
• Strong experience in luxury brand communications or PR, with a deep understanding of the high-end market.
• Excellent written and verbal communication skills in Thai and English, with the ability to craft compelling stories and manage brand messaging.
• Proven ability to work under pressure and manage multiple projects simultaneously.
• Strong relationship-building skills, particularly with media outlets, influencers, and key stakeholders in the luxury industry.
• A keen eye for trends and the ability to predict shifts in the luxury market.
• Ability to work with senior leadership and represent the brand at high-level meetings and events.
• Attributes: Resilience, Organized and Multitasking (able to handle many tasks and meet deadlines)