Head of Sales Promotion (ICONSIAM)

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As the Head of Sale Promotion at ICONSIAM, you will spearhead our sales promotions, crafting innovative campaigns that drive foot traffic and enhance customer engagement. Your strategic vision will be pivotal in positioning ICONSIAM as Global Destination providing extraordinary experiences.

Responsibilities

• Develop and implement comprehensive sales promotion strategies that align with our business objectives for ICONSIAM and ICS and key anchor tenants such as Siam Takashimaya, Sooksiam, etc.
• Lead and mentor the sales promotion team and VIP Lounge team to execute promotional campaigns that effectively attract and retain customers, build and maintain High Net worth customers.
• Monitor, track record, and analyze promotional campaigns to ensure business objectives are met, as well as review the campaigns to attract target groups in different segmentation while position as trend setter and market leader.
• Collaborate with cross-functional teams to ensure campaigns are integrated and consistent across all platforms.
• Analyze market trends and consumer behavior to continuously refine and improve campaign effectiveness.
• Manage budgets and timelines to deliver high-impact promotions within allocated resources.
• Develop and coach teams and ensure future-ready capabilities in place with career growth.
• Perform others as assigned.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; a Master’s degree is preferred.
• At least 7 years of experience in marketing, with a focus on sales promotions, preferably in the retail sector or shopping center or any relevant.
• Strong leadership skills with a track record of successful team management.
• Strong data analytics and critical thinking skills.
• Excellent communication and presentation skills.
• Strong interpersonal skill and collaboration.
• Digital literacy and familiar with adopting and maximizing technologies.
• Proficient in Thai and English.
• Dynamic, Flexible, Open mind, Growth mindset and Learning agility.
• Ability to work under pressure and resilient.