Head of PR (ICONSIAM)

Siam Piwat Co., Ltd. (Khlong San)

Bangkok, Thailand

Siam Piwat is a Bangkok-based retail and development company. The company is best known for managing Siam Center, Siam Discovery, Siam Paragon, and Iconsiam shopping malls in Bangkok, Thailand

About this position

The Head of PR at ICONSIAM is responsible for developing and implementing a comprehensive PR strategy that enhances the brand's visibility and engagement with both local and international media.

Responsibilities

• Develop and implement a comprehensive PR strategy that effectively engages both local and international media, positioning ICONSIAM as a prominent brand on the global stage.
• Craft PR campaigns that transcend cultural boundaries and linguistic differences, ensuring messages resonate with diverse audiences worldwide.
• Drive seamless collaboration with related parties, aiming for a unified and strategic communication approach across the organization.
• Lead and actively participate in cross-functional meetings and activities, leveraging the collective expertise of various departments to create a synchronized PR strategy.
• Cultivate strong relationships with internal and external stakeholders, transforming them into strategic partnerships that elevate ICONSIAM's presence on both local and international stages.
• Ensure ICONSIAM's PR initiatives both corporate and marketing are not only culturally sensitive but strategically aligned with the unique attributes.
• Maintain a global outlook while embracing local nuances, allowing ICONSIAM to address the distinctive demands and expectations of diverse markets.
• Act as a strategic intermediary between ICONSIAM, fostering a harmonized, synergistic approach to communications that drives forward the organization's global ambitions.
• Manage and coach team.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field. Master's degree is preferred.
• Proven track record in PR, with a minimum of 5 years of PR management experience, including team leadership.
• Strong network and connections with media, influencers, and industry professionals.
• Exceptional written and verbal communication skills.
• Strategic thinking and the ability to plan and execute successful PR campaigns.
• Strong problem-solving and crisis management abilities.
• Proficiency in PR software and tools.
• Outstanding organizational and project management skills.
• Creative thinking and a keen eye for detail.
• Ability to thrive in a fast-paced and dynamic work environment.
• Commitment to upholding ICONSIAM's brand values and reputation.