Global Communications (Senior Manager to AVP)

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This role requires a strategic thinker and a dedicated executor with an understanding of international markets, cultural nuances, and the ability to manage multiple communication channels effectively.

Responsibilities

• Develop and implement a comprehensive global communication / media strategy and plan that align with company’s goals and objectives.
• Identify the effective media channels to reach a diverse target audience across different regions and customize communication accordingly.
• Oversee content creation / ad adaptation for various communication channels including social media, website, blogs, influencers, EDM, in-mall media, and others.
• Manage international social media platforms, including WeChat, WeCom, Little Red Book, FB, IG, and others, to keep them active and effectively engage with the audience.
• Ensure consistent brand messaging across all platforms.
• Develop and maintain relationships with key partners, such as TAT, to leverage their connections and provide full support for international influencers' visits.
• Work closely with agency partners, such as media agencies, influencer management agencies, social platform management agencies, and others, to deliver work according to the plan and set KPIs.
• Coordinate with various internal teams to ensure a smooth execution process for influencer visits, content production shoots, and more.
• Work closely with tourist team to amplify tourist campaigns / programs such as promotional campaign, Global Visitor Card acquisition campaign, international roadshow, etc., to the right target audience and channels.
• Track and measure campaign/media performance and produce a report with recommendations at the end of each campaign.
• Prepare and control budget.
• Supervise team members to ensure they work efficiently and meet the established KPIs as per the plan.
• Work on other tasks as assigned.

Requirements

• Bachelor’s degree or higher in Communications, Marketing, Public Relations or related fields.
• 10+ years of experience in retail marketing, marketing communications, digital marketing, media or a related role with a focus on international markets.
• Strong understanding of retail industry, digital marketing tools and platforms, including social media, SEO, SEM, influencer marketing, and web / google analytics.
• Knowledge of retail marketing, branding, global digital marketing, marketing communications, and media.
• Experience in international market.
• Experience in budgeting, tracking, and forecasting.
• Experience in reviewing contract and negotiation.
• Good analytical skills.
• Strong attention to detail and accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, and multi-task.
• Interpersonal skills.
• Strong communication, collaboration with multiples stakeholders.
• Excellent problem-solving and negotiation skills.
• Excellent command of English. Chinese will be a plus.
• Desired Attributes: resilience, organized, multitasker (able to handle many tasks and meet deadlines).