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About this position

The Content Lead is responsible for sourcing, creating, and managing content across digital platforms and ensuring its effectiveness for various communities.

Responsibilities

• Responsible for sourcing and creating the content for our digital platforms as well as utilize across online & offline channels
• Create the content plan and ensure content effectiveness
• Ensure the effectiveness of content to serve each communities
• Manage the team covering areas of editor, copywriter, creative & production
• Coordinate with outsourcing service or agency to create the content
• Work closely with the technical/digital teams as well as other business units in order to create synergy and alignment across all channels for content matter.
• In charge of cost management and monitor/improve performance in awareness, engagement and conversion.

Requirements

• Bachelor’s Degree or Master's Degree in Marketing or a related field.
• More than 8 years of experience in content-focused and creative roles in both online and offline platforms
• Strong background in content planning and with ability to identify comprehensive marketing concept
• Experience from lifestyle or retail business will be a plus
• Has experience with team management
• A self-starter with good stakeholder management skill and comfortable with result-driven and fast-paced environment
• Very good English communication skill both written and spoken

Benefits