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About this position

The Director of Marketing Communications is responsible for leading the Sales and Marketing Department for multiple properties within a market, achieving revenue goals, and developing long-term customer relationships.

Responsibilities

• Determines marketing communication activities.
• Evaluates market and economic trends.
• Develops strategy to meet team booking goals.
• Partners with Revenue Management to develop each property's sales strategy.
• Ensures that sales strategies are communicated, implemented and updated as market conditions fluctuate.
• Partners with Revenue Management for annual pricing process, request for pricing (RFPs) and development of marketing business plan.
• Utilizes property diagnostic process (PDP) in order to maximize revenue and profits.
• Evaluates and supports market sales participation and performance.
• Monitors EBC participation and performance including managing EBC “leakage.”
• Participates in property’s reactive sales [outside of Event Booking Centers (EBC)], proactive account sales, segment sales, local and social catering sales, business travel sales, reservation sales and destination sales.
• Deploys sales team against appropriate market segments.
• Serves as authority on sales processes and sales contracts.
• Participates in sales calls with members of the sales and marketing teams to a

Requirements

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
OR
• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

Benefits