Back to job search

Marketing Manager Thailand

Shell (Thailand)
Shell (Thailand) (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Shell (Thailand)
Shell is a global energy company with around 87,000 employees in more than 70 countries. We work together to power progress through more and cleaner energy solutions. We serve more than 30 million customers at almost 46,000 retail service stations every day. Our strategy is to accelerate the transition of our business to net-zero emissions, purposefully and profitably. #PoweringProgress

About this position

The Marketing Manager for Thailand will drive business growth by developing and implementing marketing action plans, customer value propositions, and aligning business segments with global strategies.

Responsibilities

• Develop and implement marketing plans in line with Global Lubricants Unstoppable Strategy and Asia Pacific (APAC) Region Business Objectives, and consistent with Shell Global Marketing Programs.
• Manage all marketing mix elements: Pricing, Product Portfolio, Channel and Communication and Promotion.
• Create compelling consumer/customer value propositions based on Consumer Insights to uniquely deliver needs and extract value in a differentiated way across diverse Business-to-Consumer (B2C) and Business-to-Business (B2B) segment.
• Participate in developments of Customer Value Proposition (CVP) and Brands, working with Global and Local team. Provide support in key customer prospecting and tender processes.
• Maximize value creation and capture through balancing key levers, including the trade-off of volume and unit margin, building, and executing strong pricing strategies including pricing brand maps to drive overall business growth.
• Lead the drive on Premium products (high margin synthetic product tiers) including all elements of marketing mix, equipping sales force & distributors and recognition schemes.
• Champion product stewardship in consultation with the Product Lifecycle Management Manager and Supply Chain Team to ensure compliance with local registration requirements and end-to-end product management.
• Institute a “return-based mindset” to marketing investment and Selling, Promotion & Advertising (SP&A) expenditure management, coaching the team to strengthen on marketing plans, brief writing, agency management, post-investment reviews and return on investment delivery.
• Lead the marketing team to generate high impact, highly efficient business marketing plans, including excellence on media strategy, planning and buying as well as promotion/programs development and influencer strategies.
• Coach, Train and Support the Marketing Teams and support the same for the Sales Teams in Thailand.
• Work with Lubricants Supply Chain to develop the supply network plan, co-manage the initiative slate and drive demand forecast accuracy and strong delivery to customers in the Sales and Operation (S&OP) process.
• Ensure the competitiveness and integrity of the Customer Value Proposition.

Requirements

• Demonstrate marketing expertise and commerciality with clear 5 marketing behaviors.
• A good overall understanding and experience of the Lubricants business is desired, but not essential.