Trade Marketing
About this position
Responsibilities
• Develop and implement trade marketing strategies and offline promotional activities to boost product visibility and sales.
• Create marketing plans for booths, events, and other offline channels such as retail partnerships, trade shows, or product demonstrations.
• Work closely with the sales team to align trade marketing activities with sales objectives and promotions.
• Provide guidance and support to the sales team to ensure successful execution of promotional programs in offline channels.
• Plan and oversee the execution of booth setups and events (trade shows, product launches, seminars, or promotional activities).
• Evaluate the effectiveness and success of events and activities in terms of audience engagement, lead generation, and brand awareness.
• Manage the marketing budget allocated for offline activities.
• Track expenditures and evaluate the return on investment (ROI) for various marketing initiatives.
Requirements
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• At least 3-5 years of experience in offline marketing, sales, or trade marketing.
• Experience managing booth events, exhibitions, or other offline marketing initiatives is a plus.
• Ability to work under pressure and meet deadlines.
• Creative thinking and ability to come up with new promotional ideas.
• Excellent communication and interpersonal skills.