Ads optimizer
About this position
Responsibilities
• Proficient in Meta/Google/TikTok advertising and optimization, and have an in-depth understanding of advertising mechanisms and strategies.
• Planning in detail with digital media include Google Adwords (SEM), SEO, Display Network, Facebook Ads, Programmatic or other digital media ads.
• Optimizing keyword and landing pages for SEO/SEM purposes.
• Performing keyword optimization as well as ongoing keyword discovery and expansion.
• Researching and implementing SEM recommendations for content optimization.
• Experience with SEM tools like Google Keyword Planner, Search Console, SEMrush etc.
• Execute the daily advertising plan, monitor the advertising data in real time and make adjustments.
• Use innovative thinking to continuously try new target audience groups and advertising forms, and find, test and promote new advertising forms.
• Make timely adjustments to the user ROI of the delivery, effectively optimize the ads delivery, and reduce the delivery cost;
• Understand the mechanism of various e-commerce advertisements, and know how to import traffic and drive the conversions.
• Export, compile, and analyze performance of each ads campaigns. Make presentations according to the data gathered to make further adjustments and give feedback to the team.
Requirements
• Bachelor Degree in advertising, communication arts, marketing, digital media or related filed
• Know how to use various Meta/Google/Tiktok advertising tools.
• Flexible thinking, high data sensitivity, strong execution, good logical analysis ability, rapid learning ability and teamwork spirit
• 2 years and above working experience.
• Proficiency in English speaking.