Head of Marketing and Branding

Sertis (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

We are a leading Big Data and AI-powered solution company working with some of the largest companies in the world and partnering with Microsoft and Google to create insights and build custom AI solutions to help drive business growth. Our team of data scientists, data engineers and AI researchers work closely with clients to provide cutting edge solutions custom tailored for their business.

About this position

As a Head of Marketing and Branding (B2B marketing), you will lead the development and execution of our marketing strategies, focusing on building brand presence and establishing Sertis as a thought leader across online and offline events, PR, social media, and other digital channels.

Responsibilities

Develop and Execute Marketing Strategy
• Build and implement comprehensive marketing plans, focusing on events, public relations, social media, LinkedIn, and other digital platforms.
• Use data and analytics to assess marketing performance and make adjustments to maximize effectiveness.

Oversee and Lead Creative Output
• Guide a team of graphic designers, content writers, and PR officers, ensuring all materials meet high-quality and brand standards.
• Approve marketing content, including press releases, presentations, and other collateral.

Enhance Brand Presence
• Create and implement brand-enhancing initiatives that elevate our market presence.
• Manage relationships with media outlets and PR agencies to ensure our messaging is consistent and impactful.

Team Leadership
• Lead, mentor, and develop a talented team, supporting their growth and ensuring their work aligns with company goals.
• Facilitate regular team meetings to provide direction and clarity on marketing objectives.

Collaborate Across Departments
• Work closely with the executive team and other departments to ensure marketing/branding initiatives align with the company’s broader goals.

Requirements

• Proven experience in B2B marketing and branding.
• Strong leadership skills with the ability to mentor and develop a team.
• Excellent communication and interpersonal skills.
• Proficiency in data analysis and performance metrics.
• Experience with digital marketing channels and tools.