Biddable Specialist
About this position
Responsibilities
• Work closely with clients to understand their goals, develop effective strategies, manage budgets, and drive measurable results.
• Responsible for planning, implementing, and optimizing biddable advertising campaigns across various platforms, primarily focusing on online and social media platforms such as Google Ads, Facebook Ads, TikTok etc.
• Proficiency in Facebook Pixel and Google Analytics is required to track and measure campaign performance and ROI effectively.
• Providing guidance, feedback, and fostering a collaborative and creative work environment.
• Develop and execute effective biddable advertising strategies that align with client objectives and target audience.
• Manage and optimize biddable advertising campaigns on social media platforms to maximize ROI.
• Conduct thorough keyword research and analysis to identify high-performing keywords and phrases.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Allocate and manage advertising budgets efficiently to achieve campaign goals.
• Implement A/B testing strategies to optimize ad creatives, landing pages, and targeting parameters.
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations to improve results.
• Prepare and deliver regular reports to clients, highlighting key performance metrics and ROI.
• Stay informed about industry trends, algorithm changes, and emerging technologies to ensure our campaigns remain cutting-edge.
Requirements
• Bachelor's degree in Marketing, Advertising, Business, or related field (or equivalent work experience).
• Years of experience in biddable advertising, with a proven track record of achieving strong ROI.
• Proficiency in managing campaigns on Google Ads, Facebook Ads, LINE, TikTok Etc.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication skills to collaborate with team members and clients.
• Certification in relevant platforms (e.g., Google Ads, Facebook Blueprint) is a plus.
• Results-driven mindset and a commitment to staying current with industry best practices.
• Proficiency in Facebook Pixel and Google Analytics is required to track and measure campaign performance and ROI effectively.
• The candidate should deeply understand various social media platforms and their advertising capabilities to create and optimize campaigns across different channels.