International Marketing Manager

Scomadi (Thailand) (Bangkok)

Bangkok, Thailand

Scomadi create legendary, handcrafted modern-classic scooters. Born from the vision, passion and expertise of two British motorcycle engineers; Frank Sanderson and Paul Melici, Scomadi have created the perfect blend of iconic style and modern technology. Scomadi, bikes with soul, handcrafted by people with a passion for style and performance. A bike that stands out from the norm, built for riders who appreciate style.

About this position

Lead the brand’s marketing strategy, public relations, and promotional efforts to boost brand awareness and customer engagement. This role will be crucial in positioning our brand as a leader in the market, driving both product demand and brand loyalty.

Responsibilities

• Develop and implement a comprehensive marketing and PR strategy, aligned with business goals and target audience interests.
• Lead and manage digital marketing campaigns across social media, email, and online advertising.
• Oversee public relations efforts, including managing media relations, press releases, and brand partnerships.
• Conduct market research to understand competitor activities and industry trends; adjust strategies as necessary.
• Collaborate with the product team to plan and execute successful product launches and events.
• Manage marketing budgets, track KPIs, and report on campaign performance to optimize future efforts.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5 -8 years of experience in marketing.
• Strong understanding of digital marketing and PR principles.
• Excellent communication, leadership, and project management skills.
• Ability to build and maintain relationships with media, influencers, and strategic partners.