Digital Marketing Manager

Schneider (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

At Schneider, we believe access to energy and digital is a basic human right. We empower all to make the most of their energy and resources, ensuring Life Is On everywhere, for everyone, at every moment.

About this position

The Digital Marketing Manager will oversee all aspects of digital marketing activities, focusing on mobile applications and eCommerce strategies to enhance user engagement and optimize performance.

Responsibilities

• Collaborate with cross-functional teams to manage all aspects of digital marketing activities, including marketing planning, content strategy and development, promotional campaigns, online marketing, mobile app design, web/app analytics, digital media strategy, eDM, CRM, paid search, SEO, promotions, social media, and in-store activities.
• Plan and implement digital marketing strategies to boost mobile application traffic by tracking monthly active users and overseeing all aspects of mobile application analytics.
• Collaborate closely with mobile app developer tailored to each persona. Ensure excellent user interfaces and features, optimized for mobile platforms.
• Monitor task queues and issue logs, allocating resources to ensure on-time completion of tasks and resolution of issues/bugs.
• Accurately estimate the duration of design, development, and testing tasks.
• Plan content for online platforms such as Line OA, the company website, social media platforms, and mobile applications.
• Measure on report Performance of all digital marketing campaigns and asset against goals (ROI and KPIs).
• Identify Trend and insight and Optimize spend and Performance.
• Collaborate with Internal team for Creative, Content and Optimize customer journey.
• Utilize strong analytical ability to evaluate media performance and end to end marketing funnel across multiple Channel and customer touch point.
• Collaborate with Agencies and Platform partner (Shopee, Lazada, etc.).
• Proactively feedback latest and critical e-customers’ comments for uplifting service quality and shopping experience.

Requirements

• Degree in Computer Science, Computer Engineer, Information Technology or a related field.
• Good Command of Written and Spoken English.
• Experience with Mobile Applications Basic Design Skills in UX/UI.
• Experience managing Digital media for business/ ecommerce Business.
• Hands on experience with Social media advertising Platform, Campaign planning, analysis, and Optimization.
• Proficiency in digital media KPIs tracking and Online analytic is a must.
• Experience in Both digital creative development and digital marketing across multiple channel and Platform.