Route To Market Manager

SAPPE public company limited (Bang Kapi)

Bangkok, Thailand

Sappe PCL or SAPPE is well-recognized as the leader of innovative drinks and pioneer of functional drinks in Thailand. Sappe has been running business with its determination that “We better people’s lives through our innovative spirit.” The company applies innovations to drive the business creatively in order to produce innovative products and efficient administration. Sappe’s core DNA “Creative, Dynamic, Fun” has been perfectly demonstrated through its products and corporate culture. Currently, Sappe has 5 categories created by Sappe players and business partners. Beverage products from Sappe have been among the leaders in the functional drink market for over a decade with various refreshments for consumers. Some drinks are made from Thai agricultural products, including Mogu Mogu, Sappe Aloe Vera and All Coco. Sappe’s products are being distributed in 100 countries worldwide with a strong will to build Sappe to become a global brand.

About this position

The Route To Market Manager is responsible for developing and recommending the company's route-to-market strategy in the Top 10 markets globally, optimizing cost-to-serve, and ensuring effective distribution of Sappe’s portfolio.

Responsibilities

• Developing and recommending the company's route-to-market strategy in the Top 10 markets globally; jointly leading Sappe’s Distributors network. Key objective related to RTM is achievement of full distribution of Sappe’s portfolio in channels aligned with portfolio’s positioning and where financially possible. This shall be achieved by optimizing cost-to-serve and RELENTLESSLY exploring alternative RTM models and configurations.
• Defining, aligning and implementing Sappe’s in-store execution picture of success, fostering capability development within distribution network and driving continuous improvement (internal alignment with Sappe’s center: Marketing, Customer, RGM and Business Development. Identify and recommend execution tracking tools to be rolled out in markets. Standardize reporting tools and consolidate reporting for management’s visibility.
• Identifying and recommending best-in-class SFA solutions to Distributor’s network promoting excellence in selling process and striving for standardization across markets.
• Develop and recommend the company's route-to-market strategy in Top 10 markets. Collaborate with cross-functional teams to ensure the effective distribution of the company's products.
• Develop Cost-to-serve optimization modelling and tools in collaboration with Finance and external parties (if required).
• Work with Shopper insights, marketing, trade marketing and external agency to develop POS by channel for Top 10 markets. Land shopper insights by brand into POS. Recommend coverage by channel of POS and quantify cost per market. Monitor execution and produce scorecards.
• Monitor execution and channel budget deployed in-market.

Requirements

• Bachelor's degree in Business, Marketing, or a related field
• At least 5 years of experience in sales or route-to-market management in the beverage or CPG industry. Experience in trade marketing and POS development a plus
• Excellent communication and negotiation skills. English proficiency required
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team