Product & Innovation Executive

SAPPE public company limited (Bang Kapi)

Bangkok, Thailand

Sappe PCL or SAPPE is well-recognized as the leader of innovative drinks and pioneer of functional drinks in Thailand. Sappe has been running business with its determination that “We better people’s lives through our innovative spirit.” The company applies innovations to drive the business creatively in order to produce innovative products and efficient administration. Sappe’s core DNA “Creative, Dynamic, Fun” has been perfectly demonstrated through its products and corporate culture. Currently, Sappe has 5 categories created by Sappe players and business partners. Beverage products from Sappe have been among the leaders in the functional drink market for over a decade with various refreshments for consumers. Some drinks are made from Thai agricultural products, including Mogu Mogu, Sappe Aloe Vera and All Coco. Sappe’s products are being distributed in 100 countries worldwide with a strong will to build Sappe to become a global brand.

About this position

The Product & Innovation Executive is responsible for conducting market studies, supporting product development, and managing new products to meet customer needs and drive sales.

Responsibilities

• Conduct comprehensive studies, gather information, and analyze market conditions, competitors, and product trends both domestically and internationally to develop products that meet the true needs of target customer groups.
• Support data presentation for new product/business concept development, including:
• Product Specification
• Market Analysis
• Business Opportunity Analysis (SWOT Analysis)
• Competitive Analysis
• Sales Channel Analysis
• Production Analysis
• Cost and Profit Analysis for product development
• Assist in managing new company products, including planning project timelines (Action Plan) from inception to market launch. Monitor and analyze whether new products achieve sales targets and identify any considerations to benefit future product development.
• Coordinate with relevant internal and external departments (if any) to oversee product and packaging development, ensuring characteristics align with the established new product concept.
• Support proactive product and business development that adds value to the organization, driving the achievement of both quantitative sales targets and continuous leadership in creative initiatives.
• Perform other duties as assigned by supervisors.

Requirements

• Bachelor's degree in Marketing, Business Administration, Product Development, or related fields
• Experience in FMCG industry preferred
• Previous internship or project work in product development or market research is valuable
• Market research and product development knowledge (preferred)