Brand Marketing Division Manager

SAPPE public company limited (Bang Kapi)

Bangkok, Thailand

Sappe PCL or SAPPE is well-recognized as the leader of innovative drinks and pioneer of functional drinks in Thailand. Sappe has been running business with its determination that “We better people’s lives through our innovative spirit.” The company applies innovations to drive the business creatively in order to produce innovative products and efficient administration. Sappe’s core DNA “Creative, Dynamic, Fun” has been perfectly demonstrated through its products and corporate culture. Currently, Sappe has 5 categories created by Sappe players and business partners. Beverage products from Sappe have been among the leaders in the functional drink market for over a decade with various refreshments for consumers. Some drinks are made from Thai agricultural products, including Mogu Mogu, Sappe Aloe Vera and All Coco. Sappe’s products are being distributed in 100 countries worldwide with a strong will to build Sappe to become a global brand.

About this position

The Brand Marketing Division Manager is responsible for managing brand consistency across multiple portfolios, preparing annual brand plans, and executing marketing strategies to enhance brand recognition and competitive potential.

Responsibilities

• Able to manage and keep brand consistency across multiple portfolios under Beauti Series (Drink, Powder, Shot)
• Preparation of the annual brand plans for Beauti Portfolio under the alignment with the AVP.
• Plan marketing strategies for each responsible portfolio, covering communication strategies, pricing frameworks, and various marketing activities to enhance competitive potential and broaden brand recognition.
• Manage marketing budgets efficiently, ensuring resources are allocated for maximum impact.
• Manage and lead cross-functional team to execute brand initiatives. Able to monitor and analyze brand performance metrics and adjust strategy accordingly.
• Work together with product development team to develop NPD. Translates a holistic understanding of consumers and shoppers to growth opportunities.
• Mentor and train 1 Senior brand executive to develop skill and knowledge in brand management.
• Perform other duties as assigned by supervisors.

Requirements

• Education- bachelor’s degree or higher in Business, Marketing, Economics, or Similar
• 5+ years’ experience in brand/ marketing roles within FMCG companies. (Beverage Category is preferred)
• Has strong marketing and commercial experience. New product development experience is a plus.
• Has strategic thinking, decision-making and time management capabilities.
• Demonstrated financial acumen in making effective business decisions is required.
• Strong skills in communication, collaboration, and stakeholder engagement.
• Good written and verbal communication skills both Thai and English.