Brand Manager (FMCG) - (80K - 120K)
About this position
Responsibilities
• Develop category plan that seizes opportunities in product innovation, pricing strategy, competitive activities, customer channel specific needs (e.g. convenience store format.)
• Manage P&L and marketing expenses within agreed budgets.
• Develop and implement 6-12 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
• Represent consumer (insights), brand strategy and product quality requirements for the crossfunctional team.
• Develop and lead implementation of activation platforms and ideas based on the brand vision plan.
• Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
• Work with communication teams and agencies for creating and executing marketing campaigns and activations.
• Translate marketing and category plan into a business framework and optimise commercial opportunities.
• Lead innovative projects.
• Other tasks assigned by line manager.
Requirements
• 3-4 years classic brand management experience in an FMCG.
• Business management and brand development experience.
• Strong project management skills.