Senior Manager, Head of CE Online

Samsung Electronics (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

About this position

The Senior Manager, Head of CE Online will lead the e-commerce function for Samsung, optimizing performance on Samsung.com and Pure Player platforms to maximize conversions and revenue for the CE business. This role involves enhancing user experience and achieving revenue and lead volume targets.

Responsibilities

• Analyze internal and external resources to meet the business goals and develop short, mid, and long term strategies.
• Set quantitative targets and roadmaps, and manage performance accordingly.
• Leads CE Online Business team to drive sales growth and deliver premium customer experience at Samsung eStore and be the top best-selling brands on Pure Player platforms in Thailand with the best of Samsung's wide range Product Portfolio.
• Develop and execute the online sales strategy for CE products, ensuring alignment with overall business objectives.
• Lead initiatives to enhance sales performance and profitability across D2C and Pure player platforms.
• Supervise the D2C channel team, including one sub-part manager and four sales specialists, focusing on customer experience and sales optimization.
• Manage pure-player accounts, supported by one sub-part manager, three sales specialists, and a performance marketing expert, ensuring channel growth and operational efficiency.
• Achieve revenue and profitability targets across all online channels.
• Analyze and monitor KPIs, implementing data-driven improvements to drive growth.
• Coordinate with marketing, supply chain, and IT teams to enhance campaigns, ensure inventory availability, and optimize platform performance.
• Work with the performance marketing team to deliver tailored campaigns that maximize channel efficiency.
• Stay ahead of market trends, customer behavior, and competitor activities to refine online strategies.
• Utilize analytics and insights to identify opportunities and address challenges effectively.

Requirements

• Bachelor / Master degree with 10+ years of relevant work experience within a fast-growing eCommerce environment.
• Must be system oriented as well as computer literate and advanced user of MS Office applications (Excel, PowerPoint, Word, etc.).
• Proficiency in building clear and concise presentations to be used with C-Level Management.
• Strong analytical skills to be able to track and generate data-based insights on a weekly basis.
• Solid experience in directly managing the region's key pure players.
• Excellent analytical, problem-solving, commercial, and technical skills.
• Conceptual, strategic and must embrace being an owner and getting involved in the details of the business.
• Must possess interpersonal skills in order to build strong positive people relationships.
• Comfortable in a collaborative environment; flexible and open to ideas from all.