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Assistant Manager, Media Planning Strategy

Samsung Electronics
Samsung Electronics (Bangkok)
Bangkok
Bangkok, Thailand 🇹🇭
Samsung Electronics
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

About this position

The Assistant Manager, Media Planning Strategy is responsible for acting as a media expert with a key focus on offline media, devising strategies for media plans, and overseeing all planning and buying to achieve maximum ROI.

Responsibilities

• Act as media expertise both offline & online with key focus on offline media (MX)
• Devises strategies for media plans and oversees all planning and buying
• Execute and operate media in order to achieve maximum Return on Investment (ROI)
• Understand bidding and optimizing for ads campaign to meet objective. (Retargeting, Lead Generation, Reach, CTR.)
• Evaluate the performance of initiatives and provide reviews of campaigns and trends using online and offline outlets
• Evaluate the success of media strategies and campaigns
• Analyze and evaluate keywords and web traffic to improve the performance of search marketing and other digital media and make recommendations to improve conversions
• Collect and process raw data to get some core insights on user behavior, needs, trends, habits, etc. in the digital channels
• Account management and monitoring campaign delivery results and KPI
• Provide analyze reporting to present with clients to review campaign performance
• Develop and manage data analysis reports to summarize and forecast business
• Be proactive and propose solutions to correct run rates and improve ROI
• Performs other duties as assigned by management /direct supervisor
• Establish and create awareness for Samsung brand campaigns in the online and offline spaces for the purpose of demand generations driven (with key focus on media)
• Responsible for ad hoc projects across other areas of Corporate Marketing team as needed usually arise in this fast pace business manner

Requirements

• Bachelor’s degree in MBA, Marketing, Mass Communication or other related fields
• Minimum 7+ years working experience in media planning, digital media planning & analysis and search marketing more experience will be considered as a senior position
• Experience in Search Engine Marketing and account management is preferable
• Passion for Mobile application, Search Engine Marketing the Customer and Analytics
• Good knowledge or experience in SEM or biddable is an advantage
• Passion for delivering results and driving internal and external customer success
• Be a good team player with excellent interpersonal and communication skills
• Excellent command of English both written and spoken with computer literacy
• Strong interested in electronic products and mobile devices

Benefits

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Huneety A.I Salary Estimate
18,000 - 35,000 THB per month