Senior Officer, Trade & Data Analyst

RS Group (Bangkok Metropolitan Region)

Bangkok Metropolitan Region, Thailand

RS Public Company Limited or RS Group is the entertainment pioneer in Thailand who has been inspiring the industry and the public since 1982. It has been recognized as the country's most successful icon in the music industry. The company has become the leading creator of the entertainment industry, TV series, and variety programs. It also secures and manages broadcasting rights of international sports programs. In addition, RS Group continues to differentiate itself. By blending its entertainment and commerce businesses together, ‘Entertainmerce’ business model was created, turning audience and listeners into customer, leading to the introduction of products and services that bring superior customer experience for all aspects of living With our commitment to ceaseless innovation and ability to overcome various disruptions, RS Group is considered a case study in corporate transformation and emerges as the frontrunner in the fast-changing business world. We take pride in being more than inspirational entertainment and media and delivering happiness to all aspects of living through our products, entertainment and other services - all of which aims to be truly ‘Life Enriching’ for all.

About this position

This role directly reports to Senior Manager, Trade & Data Analyst, and involves executing trade promotions and collaborating with various teams to enhance brand visibility and drive sales.

Responsibilities

• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
• Developing and implementing trade marketing strategies to increase brand visibility and drive sales.
• Collaborating with sales teams to identify market trends and opportunities for product promotion.
• Creating and executing trade marketing campaigns and promotions to support product launches and achieve sales targets.
• Monitoring and analyzing sales data to evaluate the effectiveness of trade marketing initiatives.
• Building and maintaining strong relationships with key trade partners and distributors.
• Coordinating with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless execution of trade marketing activities.
• Analyzing and recommending brands/channel combinations to maximize sell-out and profitability.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• Previous experience in trade marketing or sales, preferably in the consumer goods industry.
• Strong analytical skills and ability to interpret market data and trends.
• Proficiency in Microsoft Excel.