Senior Officer, Marketing Analyst

RS Group (Chatuchak)

Bangkok, Thailand

RS Public Company Limited or RS Group is the entertainment pioneer in Thailand who has been inspiring the industry and the public since 1982. It has been recognized as the country's most successful icon in the music industry. The company has become the leading creator of the entertainment industry, TV series, and variety programs. It also secures and manages broadcasting rights of international sports programs. In addition, RS Group continues to differentiate itself. By blending its entertainment and commerce businesses together, ‘Entertainmerce’ business model was created, turning audience and listeners into customer, leading to the introduction of products and services that bring superior customer experience for all aspects of living With our commitment to ceaseless innovation and ability to overcome various disruptions, RS Group is considered a case study in corporate transformation and emerges as the frontrunner in the fast-changing business world. We take pride in being more than inspirational entertainment and media and delivering happiness to all aspects of living through our products, entertainment and other services - all of which aims to be truly ‘Life Enriching’ for all.

About this position

Reporting to Assistant Director, RS Music, you will be responsible for analyzing marketing campaign performance and providing insights to optimize strategies.

Responsibilities

• Analyze the performance of marketing campaigns, including social media, email, website, and paid advertising, to identify trends, ROI, and areas for improvement.
• Utilize data to understand fan behaviors, preferences, and engagement patterns, and provide recommendations for optimizing fan outreach and marketing strategies.
• Monitor and report on streaming numbers, album sales, and other revenue-generating activities, offering insights into key factors driving success.
• Analyze industry trends, market conditions, and competitor performance to help guide overall marketing strategy.
• Collaborate with the marketing team to develop long-term strategies that support the label’s goals, including growing fan engagement, increasing brand awareness, and optimizing artist promotion.
• Identify key audience segments and craft personalized marketing strategies tailored to different fan groups to increase engagement and sales.
• Use data insights to guide campaign optimizations, including A/B testing, creative adjustments, and audience targeting strategies.
• Define key performance indicators (KPIs) for marketing efforts, track progress, and provide actionable reports to stakeholders.
• Generate regular reports on campaign outcomes, marketing spend, fan growth, and engagement across all platforms (social, streaming, digital).
• Provide artist-specific insights and strategic recommendations to help optimize artist promotions and campaigns.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or related fields. Advanced degrees or certifications in data science, marketing analytics, or related fields are a plus.
• 3-5 years of experience in marketing analytics, digital marketing, or business intelligence, preferably in the music, entertainment, or media industry.
• Proven track record of using data to drive successful marketing strategies and optimizations.
• Passion for music and understanding of music trends and culture.
• Strong analytical skills with the ability to interpret data and generate insights.
• Experience in media planning or ecommerce is a plus.
• Creative thinking and problem-solving abilities. Excellent organizational and project management skills.
• Ability to work in a fast-paced environment and meet tight deadlines.