Manager, Brand Marketing (Pet Care)

RS Group (Chatuchak)

Bangkok, Thailand

RS Public Company Limited or RS Group is the entertainment pioneer in Thailand who has been inspiring the industry and the public since 1982. It has been recognized as the country's most successful icon in the music industry. The company has become the leading creator of the entertainment industry, TV series, and variety programs. It also secures and manages broadcasting rights of international sports programs. In addition, RS Group continues to differentiate itself. By blending its entertainment and commerce businesses together, ‘Entertainmerce’ business model was created, turning audience and listeners into customer, leading to the introduction of products and services that bring superior customer experience for all aspects of living With our commitment to ceaseless innovation and ability to overcome various disruptions, RS Group is considered a case study in corporate transformation and emerges as the frontrunner in the fast-changing business world. We take pride in being more than inspirational entertainment and media and delivering happiness to all aspects of living through our products, entertainment and other services - all of which aims to be truly ‘Life Enriching’ for all.

About this position

Reporting to Director - Brand Pet Care, you will be responsible for managing and optimizing brand marketing strategies in the pet care sector.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department’s budget.
• Overseeing branding, advertising, and promotional campaigns.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends. Build the effective marketing strategies for our target markets and products/services.
• Build strong engagement for our community in all global channels.
• Implement and monitor social media and communication campaigns to align with marketing strategies.
• Plan and create community initiatives to build a stronger and larger community.
• Ensure the continuous development and effective delivery of strategic ambitions in a fast paced and changing external environment.
• Set and implement social media, content planning, and communication campaigns to align with marketing strategies.

Requirements

• Pet Lover is a must!
• Bachelor’s degree in marketing, finance, business administration, or similar.
• A master’s degree in a relevant field will be advantageous.
• At least two years’ experience as a marketing manager, Concept store.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.
• Experience in Pet Industry is preferred.