Marketing Manager

Rodenstock (Thailand) Co., Ltd. (Bangkok)

Bangkok, Thailand

Rodenstock develops, produces and markets high-precision premium spectacles and timelessly elegant frames based on over 136 years of tradition and expertise, offering its customers the perfect combination in an unique ‘vision system’. This makes Rodenstock one of the most important eyewear manufacturers in the world – with 4,300 employees in more than 80 countries. Thanks to a combination of German brand quality, technical innovation, fashion trends and international growth, Rodenstock covers a wide range of fields with plenty of scope for new ideas and personal development.

About this position

Discover the variety of opportunities available within an international, dynamic and innovative working environment in the medical technology industry. Join Rodenstock on its global growth path.

Responsibilities

• The overall objective is to meet Business Objectives and Individual Objectives.
• Develop company Portfolio by identifying potential products and market. Prepare and develop marketing objectives, marketing plan including strategies, advertising, price, promotion, competitive tactics, selling message to increase market share, leading effective execution, effective tracking and responding to results to ensure desired business goals.
• Work with Sales Team and Cross Functional Team to ensure the good execution align with marketing strategy.
• Analyzes and defines customers, channels, market requirements and trends. Be knowledgeable and up to date on lens business information, competition, selling skill, and other information required to achieve company's objectives.
• Prepare and develop marketing strategy, marketing campaign, marketing plan and competitor information intelligence to obtain product market share and profit.
• Develop brand communication and implement trade activities to educate customer or consumer to build the brand awareness.
• Develop promotional material or POSM and train to sales team to implement effectively.
• Manage and execute budget and promotional to drive sales growth in both KA and IO channel.
• Create and initiate marketing program or activities to drive the achievement of sales.
• Develops and maintains the contact with customers and KOL, sales force, and channels for understanding their needs.
• Work closely with Cross Function Team to build implementation plan for the product aimed at maximizing customer value and product penetration.
• Provides information for Country Manager by preparing reports and analyses, answering questions and requests.

Requirements

• Bachelor’s degree or higher in marketing or related fields
• 3 years’ experience with Optical Industry / 1 year’ experience in Marketing Manager
• Fluent spoken and written English and computer literacy
• Proven track record as analytical mind and communication skills
• Good marketing analysis, business planning, marketing concept and strategic thinking
• Well-organized and good collaboration with sales team and cross functional team
• Proactive and assertive with a good interpersonal skill
• Have a leadership skill and competency in working with people.
• Be self-motivated, result-oriented, strategic thinking and able to work under pressure.
• Have high responsibility and take ownership over the work and assignment.