Data Performance Manager (Performance Marketing & Data Analytics)

Reckitt Benckiser (Thailand) Limited (Khlong Toei)

Khlong Toei

Bangkok, Thailand

Our brands fall into three categories: Hygiene, Health and Nutrition. Each is in a unique position to make a difference in the world. Together, they protect, heal and nurture individuals, families and communities, to live cleaner and healthier lives through our products and educational initiatives. Every moment of every day our products are used by generations of families that have grown up with Reckitt products. Our unrivalled range provides health, hygiene and nutrition for people in 200 countries around the world. Each of our products is a leader in its category helping protect, heal and nurture people. We’re making a real difference to lives everywhere. All of our world class brands share these three simple goals. With a wealth of expertise and innovation behind every product, people trust Reckitt brands to help them enjoy a cleaner, healthier life.

About this position

Reckitt is looking for the Data Performance Manager who is a self-starter and can manage time on projects and provide detailed activity and performance of daily work results. As a start-up, the Performance Manager is expected to be adaptable and flexible to change as the organization grows as products will change, client accounts will grow, and project tasks will change.

Responsibilities

• Identify areas & build initiative for driving performance suggesting actions of CRM program
• Use information to help create inspiring activities to achieve key driver benchmarks for winning new projects KPIs & optimizing existing projects
• Be a key person to data collaborate & utilization from commercial plan with cross functions & CRM partners
• Lead to analyse identifying issues & opportunities from database reflect to strategy : identifying need state, purchase behaviour
• Lead to measure full funnel business results of CRM program
• Manage team to collate and analyse daily, weekly and monthly sales key driver information (ie acquisition, conversion, repurchase) including with cross functions i.e. eCom/Martech team/ CRM partners
• Lead to build one view of CRM Dashboard/ report from internal & external data sources

Requirements

• Education background in Marketing, Media, Communications, Business, IT or a related field is preferred
• 2+ years of experience executing on digital marketing data
• 2+ years using data visualization/Martech tools to display one view reports and share important findings
• Analytical and a passion for measuring and assessing results, driving continuous improvement, and A/B testing
• Knowledge of website functionality, principles, and different providers
• FMCG experience preferred but not required
• Digital marketing and advertising platform experience (Google, Facebook, Google Ads, and Google Analytics) required
• Understanding of consumers insights and analytics to convert insights in bespoke campaigns
• Experience working with CRM systems, Salesforce preferred but not required
• User-centric. Highly creative and comes with experience in delivering compelling mobile app and web content for target audiences
• Build solid relationships and provide excellent customer service
• Have strong collaboration & teamwork skills. Expected to partner closely with the support team, vendor partners, and clients
• Use sound judgement and critical thinking skills. Be able to solve complex issues, problems, and solve things on your own
• Stay up to date with industry trends in digital/ CRM campaigns