Vice President of Marketing
About this position
Responsibilities
• Develop marketing plans and strategies to support the vision and goals of Future Park & Zpell.
• Survey, analyze and follow up on the market competition situation.
• Analyze customer insight data and competitors to set marketing directions and plans.
• Plan marketing communications both online and offline, especially on social media. To create awareness and services. Maintain the brand image and expand the customer base (B2B & B2C).
• Keep good relationship with B2B to create campaigns and events for adding new Future Park members and maintain present members to get more service experiences.
• Lead and mentor a team of marketing professionals, providing guidance, coaching, and support to drive performance and professional growth.
Requirements
• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience with at least 10 years in a managerial or leadership position (Retail Business or Shopping Mall will be an advantage).
• Strong understanding of marketing principles, strategies, and tactics, with experience in both traditional and digital marketing channels.
• Strategic mindset with the ability to develop and execute marketing plans that drive business growth and enhance brand equity.
• Analytical skills and proficiency in data analysis to interpret marketing metrics and insights, and make data-driven decisions.
• Proficiency in marketing tools and platforms (e.g., CRM systems, social media management tools, analytics tools).
• Creative thinking and problem-solving skills, with the ability to innovate and adapt to changing market dynamics.