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Biddable Media Specialist

Rabbit Care Insurance Broker
Rabbit Care Insurance Broker (Sathon)
Bangkok, Thailand 🇹🇭
Rabbit Care Insurance Broker
Rabbit Care is Southeast Asia's leading online insurance (InsurTech) and financial product (FinTech) comparison platform, serving customers across Thailand, Vietnam, and Singapore. Supported by a global consortium of investors, including international VC/PE investors and multinational corporations comprising BTS Group, Korea Investment Partners, Samsung Venture Investment, K-Growth Investment Corp., and Winter Capital, Rabbit Care is dedicated to transparently guiding, empowering, and simplifying financial decisions for over 2 million monthly website visitors. Our platform offers comprehensive advice and comparisons across 1,500+ insurance (life and non-life) and financial products (loans and credit cards), resulting in over USD 100 million in insurance premiums for 2023. We envision a future where we lead as the foremost online comparison platform across Southeast Asia, empowering customers in multiple Southeast Asian countries with unparalleled value and service, while actively contributing to financial inclusion in the region.

About this position

Rabbit Care helps people save time and make better choices with comprehensive, free and independent online comparison tools for personal loans, credit cards, insurance and home services. Headquartered in Bangkok, the group has established relationships with over 50 leading financial institutions. We are part of the BTS Group, Thailand’s leading provider of passenger services. If you enjoy a dynamic multicultural work environment, you are welcome to send us your resume!

Responsibilities

• Plan, execute and optimize Facebook, Instagram, TikTok and Google ads as well as any other paid media according to campaign objectives for clients in a variety of industries (such as banking, insurance, real estate, automotive, e-commerce, beauty clinics) and for our own brand rabbit care primarily focusing on lead generation and e-commerce campaigns
• Research target audience, consumer demand as well as search engine keywords and establish effective bidding strategies
• Provide recommendations on budget allocation and targeting strategy to project managers
• Plan and estimate KPIs for the BD/Sales team
• Develop and recommend optimizations and testing plans
• Oversee campaign performance reporting and provide insightful recommendations with a clear summary and next step strategy to both team members and clients as well as regularly update them on goal achievement
• Develop strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
• Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis

Requirements

• Bachelor’s degree in any field at least 1-3 year media buying experience in performance-lead digital marketing company
• Strong paid media knowledge and experience focusing on lead generation and end-to-end e-commerce campaigns is required
• Advanced proficiency in optimizing Google Ads, Social Media Ads and other online marketing channels in order to overachieve KPIs (mainly CPL and CPA targets)
• Proven ability to manage and prioritize multiple accounts at a time while paying strict attention to delivering high quality work
• Experience with keyword research and other online tools, e.g. Google Analytics, Keyword Planner
• Google Ads and Facebook Blueprint certified is a plus
• Affinity to work with numbers, strong analytical skills as well as ability to structure and evaluate efficient A/B-tests
• Appreciate working in a fast-paced and collaborative environment
• Hard working and highly responsible with flexible working hours.