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Affiliate Manager (Strategic Business Development Focus)

Rabbit Care Insurance Broker
Rabbit Care Insurance Broker (Sathon)
Bangkok, Thailand 🇹🇭
Rabbit Care Insurance Broker
Rabbit Care is Southeast Asia's leading online insurance (InsurTech) and financial product (FinTech) comparison platform, serving customers across Thailand, Vietnam, and Singapore. Supported by a global consortium of investors, including international VC/PE investors and multinational corporations comprising BTS Group, Korea Investment Partners, Samsung Venture Investment, K-Growth Investment Corp., and Winter Capital, Rabbit Care is dedicated to transparently guiding, empowering, and simplifying financial decisions for over 2 million monthly website visitors. Our platform offers comprehensive advice and comparisons across 1,500+ insurance (life and non-life) and financial products (loans and credit cards), resulting in over USD 100 million in insurance premiums for 2023. We envision a future where we lead as the foremost online comparison platform across Southeast Asia, empowering customers in multiple Southeast Asian countries with unparalleled value and service, while actively contributing to financial inclusion in the region.

About this position

We are seeking a dynamic Affiliate Manager to build and strategize Rabbit Care’s affiliate program from the ground up. This role is critical for developing a high-performing network of affiliates across both online and offline channels.

Responsibilities

• Develop a comprehensive affiliate program strategy, including recruitment plans, campaign structures, and incentive schemes.
• Analyze and decide on optimal commercial models (e.g., CPL, CPA, or revenue share) based on product type and affiliate performance potential.
• Establish clear objectives and KPIs to measure the program’s success and guide its growth.
• Identify and onboard high-value affiliates across online (e.g., bloggers, influencers, comparison sites) and offline (e.g., car dealers, travel agents) channels.
• Negotiate competitive and mutually beneficial terms to attract top-performing affiliates.
• Foster strong relationships with affiliates to maintain engagement, loyalty, and alignment with Rabbit Care’s goals.
• Design incentive structures that are attractive to affiliates while ensuring profitability for Rabbit Care.
• Conduct market analysis and benchmark competitor affiliate programs to ensure Rabbit Care remains competitive.
• Collaborate with internal teams to evaluate affiliate performance and implement improvements.
• Oversee the implementation of Rabbit Care’s affiliate tracking platform (e.g., Everflow) to ensure.

Requirements

• Strong business development acumen to recruit and negotiate with affiliates (e.g., online publishers, influencers, and offline partners like car dealers and travel agents).
• Solid commercial understanding to design and optimize affiliate incentives that align with Rabbit Care’s growth goals.
• Strategic planning, operational excellence, and a results-driven mindset to scale Rabbit Care’s affiliate efforts in Thailand and Vietnam.