Branding Officer

PTT Global Chemical Public Company Limited

PTT Global Chemical Public Company Limited (Bangkok)

Bangkok

Bangkok, Thailand

PTT Global Chemical Public Company Limited was founded on 19th October 2011 through the amalgamation of PTT Chemical Public Company Limited and PTT Aromatics and Refining Public Company Limited to be the chemical flagship of PTT Group. The integration results in reaching a total Olefins and Aromatics production capacity of 8.2 million tons per year and petroleum production capacity of 280,000 barrels per day, making it Thailand’s largest and Asia’s leading integrated petrochemical PTT Global Chemical Public Company Limited is strengthened with its diversity of product in both Olefins and Aromatics line, which improves its competitive advantage as well as the ability to reduce risk inherent in the petrochemical industry. A larger production scale as a result of the integration will enable the Company to leverage its significant economy of scale to reduce unit costs as well as to achieve a fully integrated production process that delivers more value-added products, especially the ability to pursue additional downstream specialties. The synergy achieved by the consolidation will also unlock greater benefits in terms of production and market optimization. PTT Global Chemical Public Company Limited aims to positively provide stronger financial position and fully benefits to the shareholders. It is also expected to facilitate expanding business opportunities and to build confidence among investors.

About this position

We are seeking a proactive, dynamic, and creative Branding Officer to support the development, management, and protection of the company’s brand identity, reinforcing its position as a global leader in sustainability and innovation within the chemical industry. In this role, you will assist in executing brand strategies, contribute to the coordination of visual and verbal branding elements, and help ensure consistent communication across various channels.

Responsibilities

• Support Brand Identity Implementation:
• Ensure consistent application of GC’s brand guidelines across all internal and external materials, including presentations, reports, and digital content.
• Collaborate with various departments to develop branding materials that align with GC’s sustainability-driven vision and mission.
• Assist in creating and rolling out new brand assets that highlight GC’s sustainability initiatives and innovative leadership.

• Assist in Brand Strategy Execution:
• Work closely with the branding team to help execute GC’s global brand strategy, ensuring that all efforts align with the company’s vision of sustainability and innovation.
• Provide administrative and creative support for brand positioning efforts related to new product launches and corporate initiatives by gathering market feedback and insights.

• Support Content Creation & Coordination:
• Assist in developing and coordinating branded content for digital platforms, including the corporate website, social media channels, and internal communication tools.
• Support designers, agencies, and communication teams in creating compelling content that enhances GC’s brand visibility and messaging.

• Support Digital & Social Media Branding:
• Assist in managing GC’s brand presence across social media platforms, ensuring consistency in messaging and visual identity.
• Work with the digital marketing team to optimize brand visibility online, leveraging digital trends and data insights for improvement.

• Assist in Event & Campaign Branding:
• Support branding efforts for corporate events, trade shows, and public engagements, ensuring consistency with GC’s sustainability and innovation narratives.
• Assist in coordinating branding efforts for company campaigns and sustainability initiatives by providing branded materials and content.

• Monitor & Report on Branding Efforts:
• Support tracking and reporting on branding initiatives by collecting feedback and performance data, offering insights for improvement.
• Assist in conducting competitive analysis to stay updated on industry trends and assess branding strategies within the chemical sector.

• Support Internal Branding Initiatives:
• Collaborate with HR and internal communications teams to help promote internal branding efforts, ensuring employee engagement aligns with GC’s values.

Requirements

• Detail-oriented and eager to learn.
• Capable of contributing creative ideas that enhance GC’s brand presence.
• Strong communication skills to ensure consistent messaging across various channels.
• Ability to collaborate effectively with internal teams and external partners.