Product Manager (Stanley & Britools) Expression of Interest

PT. Stanley Black & Decker (Stanley Black & Decker, Inc.)

PT. Stanley Black & Decker (Stanley Black & Decker, Inc.) (Jakarta, Indonesia)

DKI Jakarta, Indonesia

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.

About this position

Join a top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER® as a Product Manager for Stanley & Britools.

Responsibilities

Product Management:
• Manage the lifecycle of Stanley & Britools products, from market research and development to launch and post-launch evaluation.
• Develop product roadmaps and ensure alignment with market trends, customer needs, and the competitive landscape.
• Identify product gaps and propose innovations to expand the portfolio.

Marketing Strategy & Execution:
• Define the unique selling propositions (USPs), pricing strategies, and product positioning for both brands.
• Collaborate with the marketing team to create impactful campaigns to boost brand recognition and customer loyalty.
• Conduct product training and create sales tools for the sales team and distributors.

Market Research & Analysis:
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Monitor product performance metrics, including market share, sales growth, and customer feedback, to refine strategies.
• Stay updated on global innovations and best practices within the power tools and hand tools industry.

Sales Enablement:
• Work closely with the sales team to understand challenges, provide product support, and drive sales effectiveness.
• Organize product demonstrations, events, and trade shows to engage potential customers and showcase product benefits.

Stakeholder Management:
• Coordinate with internal teams such as Sales, R&D, and Logistics to ensure seamless execution of product strategies.
• Manage relationships with distributors and key accounts to enhance product availability and visibility in the market.

Requirements

Educational Background & Experience:
• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.
• At least 5 years of experience in product management, preferably 3 years of experience in the power tools, hand tools, or hardware industry.
• Proven track record in managing multiple product lines and launching successful campaigns.

Skills & Competencies:
• Strong analytical skills with the ability to interpret market data and customer insights.
• Solid understanding of the power tools and hand tools market, including competitor brands.
• Excellent communication and presentation skills to effectively convey product vision and strategies.
• Proficiency in project management tools and techniques.
• Ability to work collaboratively in a cross-functional team environment.

Personal Attributes:
• Results-driven