Channel Trade Marketing Manager
About this position
Responsibilities
In summary, you'll:
• Build category-specific strategies, using the 4Ps to drive sales and improve our market position.
• Transform brand strategy into action plans that excite our customers and integrate seamlessly with their shopping environments.
• Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.
• Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver.
• Lead new product initiatives, ensuring the marketplace feels our presence and grasps the value we offer.
• Perform in-depth financial modelling to support strategic decisions and drive operational excellence.
Requirements
The experience we're looking for:
• Solid background in sales or marketing with a proven track record of crafting compelling customer marketing actions.
• Sharp commercial instinct and a deep understanding of the Customer Management Process.
• Analyses various data sources with ease, converting them into measurable and actionable plans.
• Effective communicator and influencer, adept at stakeholder engagement and negotiation.
• Proficient in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software.