Head of Search Engine Optimization

PT Morula Indonesia (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

Morula IVF Indonesia merupakan bagian dari Bundamedik Healthcare System (BMHS) yang fokus dalam pengembangan klinik fertilitas “Morula IVF” di Indonesia. Dalam pengembangan Bundamedik Healthcare System, pada tahun 1997 mendirikan Klinik Fertilitas Morula (KFM) yang saat ini telah berganti nama menjadi Morula IVF Indonesia, telah menjadi salah satu klinik fertilitas terbesar di Indonesia dengan peningkatan pasien yang mengikut program bayi tabung semakin bertambah setiap tahunnya dengan rata-rata pertumbuhan sebesar 30% pertahun. Menyadari betapa tingginya kebutuhan akan pelayanan program fertilitas yang terstandar baik dan menghasilkan outcome yang baik, maka Bundamedik Healthcare System (BMHS) berkomitment untuk terus mengembangkan klinik-klinik fertilitas Morula IVF di Indonesia dibawah payung “Morula IVF Indonesia”, yang hingga kini telah ada 9 klinik Morula IVF yaitu: Klinik Morula IVF Jakarta Klinik Morula IVF Padang Klinik Morula IVF Margonda Klinik Morula IVF Surabaya Klinik Morula IVF Bandung Klinik Morula IVF Pontianak Klinik Morula IVF Makassar Klinik Morula IVF Tangerang Klinik Morula IVF Yogyakarta Klinik Morula IVF fokus dalam membantu pasangan yang mendambakan buah hati. Dengan produk-produk layanan berupa program-program fertilitas yang sesuai dan berdasarkan indikasi yang tepat bagi calon orang tua dengan standarisasi yang ketat dipantau oleh Morula IVF Indonesia

About this position

The Head of Search Engine Optimization is responsible for developing and executing comprehensive SEO strategies to enhance website visibility and increase organic traffic.

Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic, improve keyword rankings, and enhance overall website visibility.
• Conduct thorough keyword research to identify high-value target keywords and phrases. Analyze keyword performance and adjust strategies accordingly.
• Monitor and analyze SEO performance metrics using tools such as Google Analytics, Google Search Console, and SEO management platforms. Generate regular reports to track progress and identify areas for improvement.
• Make recommendations around content and optimizations to the site.
• Monitor social media channels for mentions of the brand, industry trends, and relevant keywords.
• Track and analyze key performance metrics for social media and SEO efforts, including reach, engagement, website traffic, keyword rankings, and conversions.
• Familiarity and control over SEO reporting and web analytics tools.

Requirements

• Bachelor Degree or Master Degree in marketing management, communication science, computer science, or a related field is usually required.
• Have a 3 – 4 year background as an SEO Specialist or Digital Marketing; background experience in a digital marketing or e-commerce agency company is a plus.
• Have an understanding of SEO principles such as optimizing on-page, off-page, analyzing data, understanding internet algorithms, and keyword analysis.
• Have technical skills in HTML, CSS, and website structure.
• In-depth knowledge about analytical tools such as Google Analytics, Google Search Console, Ubersuggest, and others.
• Strong strategic, controlling and analyzing website performance use, session, CTR, and others.