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About this position

The Social Media Specialist is responsible for developing and implementing social media strategies that align with the company's business objectives, creating engaging content, and managing interactions with audiences across various platforms.

Responsibilities

• Developing social media strategies to fulfill company's business objectives
• Develop engaging and relevant content for multiple social media platforms
• Managing content calendar and ensuring consistency and timely posting
• Interacting with audiences through comments and messages
• Monitor and evaluate social media content and campaign's performance
• Generate comprehensive report of content strategy's effectiveness and campaign success
• Identifying new trends and new opportunities on social media
• Collaborate with design team and other departments to achieve shared objectives
• Effectively run paid social media advertising campaign

Requirements

• Bachelor's degree/Diploma in Marketing, Communication, or related field is preferred
• Minimum 2 years of experience in social media marketing and/or digital marketing is preferred
• Strong communication skills
• Social media proficiency (Facebook, Instagram, LinkedIn, Tiktok, etc) with deep understanding of their features, trends, and algorithms
• Able to develop engaging and informative content that resonates with target audiences
• Great aesthetic sense in design and able to follow new trends
• Ability to use analysis tools to track content performance, analyzing audience responses and create the report
• Able to develop fresh and innovative content ideas
• Capable of following fast-paced social media trends
• Understanding of search engine optimization (SEO) to elevate content visibility and reachability on social media

Benefits