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About this position

We are seeking an experienced Brand Manager especially in Product Premium Line (coffee machine) to join our team.

Responsibilities

• Manage marketing activities strategy and create marketing strategy both ATL and BTL to achieve sales targets and market share.
• Create annual marketing plans and budgets for advertising and promotion

Requirements

• Bachelor's degree in Management or related field with a minimum GPA of 3.00.
• Minimum of 2-4 years of brand work experience in FMCG industry (preferably those having experience in retail electronics)
• Have knowledge of Product Marketing Planning, Product Advertising & Promotion Budget Controlling, Product Brand Image Management
• Familiar with analyzing Sales Data, Nielsen Reports, Brand Health Tracking, ATL, BTL, and Digital Metrics
• Understand marketing concepts (STP & 4Ps)

Benefits