Brand & Product Development Manager

Pt Integrity Asia (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

Integrity Indonesia provides our clients with the most effective and reliable fraud prevention, detection, and investigation services, carried out by local experts and upheld with unwavering standards of Integrity. Established in 2001, Integrity Indonesia has served as the headquarters of Integrity Asia ever since. Integrity Indonesia provides a range of services including Employment Background Screening, Due Diligence, Brand Protection, Whistleblowing Systems, Mystery Shopping, Claim Insurance, and many more.

About this position

The Brand & Product Development Manager is responsible for ensuring that the company’s products and services resonate in the market. The role monitors marketing trends and acts as a stakeholder in the product development process from conception to launch to meet customer expectations effectively.

Responsibilities

• Marketing Campaigns
• Plan, execute, and monitor the implementation of launching a new product
• Innovate and present new marketing platforms and strategies
• Managing the marketing / promotional content on the website, newsletter, and social media presence
• Manage and analyze the effectiveness of marketing events (offline and online)
• Manage and analyze the effectiveness of social media marketing campaigns, which include the involvement of brand ambassadors and product endorsement
• Keep abreast of new social media sites, web technologies, and digital marketing trends.
• Implement new technologies in developing campaigns and update current campaigns to include new information.
• Research & Analysis
• Analyzing, and summarizing market trends, SWOT Analysis
• Benchmarking and competitive intelligence
• Monitoring customer reaction through Focus Group Discussions and market research
• Product Development
• Identification and validation of a new product
• Recommendation of enhancement of the existing product
• Promotional Strategy
• Managing promotional campaign activities such as product bundling, discount, giveaways, etc
• Partnership
• Partnership management with external parties such as merchants, job portals, universities, brand ambassadors, and product endorsement to ensure mutual benefits.
• Customer Relation
• Managing the inquiries and ongoing feedback
• Management of customer satisfaction
• Team Management and oversight of team performance
• Direct supervision of team members
• Training and coaching
• Measurement of KPIs
• Coordination and reporting
• Advisory and undertaking other ad-hoc assigned by HoD from time to time
• Coordination with Application and Development (APD) and Design and Development (DD) department for product development and website
• Monthly reporting

Requirements

• Having a minimum of ten years experience in the related field
• Expert in strategic marketing campaigns for B2C with a target market of the young generation
• Technology savvy
• English communication, both written and verbal
• Leadership and time management
• Detail oriented
• Having a good knowledge of Customer Service and fraud prevention/Employment Background Screening/Human Resources