Elizabeth is an Indonesian local fashion brand since 1963. When Mr. Handoko Subali and Mrs. Elizabeth Halim started Elizabeth as a home industry, they only invested 10.000 Rupiah for a sewing machine and a bicycle to sell their bags. The first bag that they made was a Travel Bag and received very well and highly gratified feedback with more demand in the market. At this time, Elizabeth has produced not only women bags, but also men bags, travel bags, and wallets. Moreover, Elizabeth provides accessories for women, such as watches, bracelets, necklaces, rings, and sunglasses, and for men, are watches and sunglasses.
After 56 years, Elizabeth had received several prestigious awards, for instance, 21 Kartini Indonesia, Upakarti, and Top Brand. Recently, Elizabeth is granted Indonesia Living Legend Award Companies 2019, an honorable appreciation for Elizabeth as the Indonesian company that has been committed to providing quality and trendy fashion products for the consumers for more than fifty years and still innovating in Indonesia fashion Industry.
The Digital Marketing position involves planning and executing digital marketing strategies to generate growth and leads, while analyzing performance and creating effective campaigns.
Responsibilities
• Plan & execute monthly programs to generate growth and leads by optimizing all digital channels such as SEO, SEM, Social Media ads, and many others
• Create and analyze reports of digital marketing performance and activity
• Design, create and develop effective social media campaigns and content
• Acquire insight from online marketing trends and competitors strategies to maintain relevancy.
Requirements
• Bachelor’s degree, preferably majoring in Public Relation or Digital Public Relations, Visual communication design, Marketing Communication
• Minimum of 2 years experience in digital marketing
• In-depth understanding of SEM, SEO, Social Media ads, copywriting & branding
• Understand Digital Analytic Tools (Google, Social Media, Others Digital Aspects)
• Experience with Ads Manager; Meta Ads, Google ads, also Tiktok Ads
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking
• Highly creative, strong problem solving and presentation skills
• Good interpersonal communication with relationship building skills
• Photography and videography skills are plus point
Benefits
Huneety A.I Salary Estimate
4,000,000 - 9,000,000 IDR per month
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