Strategic & Analytics Department Head

PT Bank Sinarmas Tbk

PT Bank Sinarmas Tbk (Jakarta, Indonesia)

DKI Jakarta, Indonesia

PT. Bank Sinarmas Tbk. was established on August 18th 1989 with a vision to be the leading bank in Indonesia with an integrated distribution network and excellent service performance. PT. Bank Sinarmas Tbk. is stepping forward to continuously developing and innovating with high spirit and commitment from shareholders, managers, and employees to improve the services' quality with the highest standard to meet the customers expectation and along by a strong financial structure. Those will make Bank Sinarmas as the Leading Bank in Indonesia. As our vision stated, Bank Sinarmas provides various services, such as Internet Banking, Mobile Banking, Online Deposits and many more that are provided to fulfill the needs of Bank Sinarmas customers.

Click to find similar jobs in Indonesia:

Job function: Finance & Accounting

Industries: Banking & Financial Services

About this position

The Strategic & Analytics Department Head is responsible for identifying and analyzing customer needs to develop effective segmentation strategies and assist in the Strategic Transformation Project for the bank.

Responsibilities

• Identify and analyze customer needs based on internal and external data to develop effective segmentation strategies and provide appropriate financial product recommendations.
• Assist in the Strategic Transformation Project for the bank.
• Develop data-driven customer segmentation strategies that align with the company's products, services, and overall business objectives.
• Leverage internal and external data, client insights, competitor analysis, and market trends to identify and validate business opportunities within each customer segment.
• Design and execute detailed strategic plans, outlining actionable steps to achieve segmentation goals.
• Collaborate with cross-functional teams (Product, Channels, Market Research & Customer Experience, Brand Management & Communication, etc.) to develop targeted experiences and go-to-market strategies for each segment.
• Oversee the end-to-end planning and implementation process, ensuring optimal results and maintaining high levels of efficiency.
• Manage strategic initiatives (cross-vertical and new initiatives) from upstream to downstream, ensuring alignment with overall business goals.
• Formulate strategies to analyze complex business problems, develop hypotheses, conduct research, and make data-driven recommendations to senior management.
• Assess and make recommendations on cross-functional opportunities, identifying potential synergies and areas for collaboration to maximize business impact.
• Measure post-launch performance of segmentation strategies, analyzing key metrics to assess their effectiveness in increasing sales, customer loyalty, and other relevant KPIs.
• Identify areas for improvement and continuously refine segmentation approaches.

Requirements

• Bachelor's degree in Economics, Management, Statistics, Mathematics, Computer Science, or a related field.
• Minimum of 5 years of experience in leading management consulting firms, private equity, business intelligence, or proposition development.
• Proficiency in data analysis and visualization software (e.g., Python, R, Tableau, Power BI).
• Strong analytical, critical thinking, and problem-solving skills, with the ability to make data-driven decisions.
• Proficiency in financial modeling, market sizing, business projection, and scenario analysis.
• Ability to manage projects autonomously with a clear sense of accountability, efficiency, and a high level of attention to detail in a dynamic workplace.
• Strong understanding of customer segmentation concepts, marketing strategies, and company products and services.
• Excellent communication and presentation skills to effectively convey analysis results to internal teams and stakeholders.
• Strong collaboration skills to work effectively with stakeholders at all levels of seniority.
• Fluency in English.
• CFA, FMVA, or PMP certification (preferred).
• Deep understanding of affluent client needs (preferred).
• Experience in the banking industry, particularly in the priority or private banking segment (preferred).