Consumer Business Optimization Manager

PT Bank Jago Tbk (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Since 1992, we only think about two things: to build the future and to grow with everyone. This has been our only aim from the very start. As a tech-based bank, we see finance from a life perspective, creating products that actually help customers with their daily pains. Enabled by cutting-edge technology, we aim for breakthroughs in the financial world; ones that are able to enhance the growth of millions.

About this position

Jago is a fully digital bank that leverages modern technology to provide meaningful and reliable services, aiming to redefine money management. The Consumer Business Optimization Manager plays a crucial role in executing digital campaign strategies to enhance customer activation and usage, while also educating customers on product functionality to support Jago's growth aspirations.

Responsibilities

• Establish, implement and measure the effectiveness of mobile app marketing initiatives to drive adoption and engagement of Jago mobile app including sharia.
• Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
• Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment. Run campaigns utilizing growth hacking, A/B and multivariate testing.
• Build, develop and manage relationship with 3rd party, agencies and multiple top mobile ad networks. (Develop and execute App Store Optimization strategies).
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

Requirements

• Marketing: 5 years or demonstrable experience.
• Digital Marketing: 3 years or demonstrable experience.
• Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned).
• Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously.
• Strong analytical skills; bias toward decision making based on data, and high proficiency with analytic tools like google analytics, flurry or even spreadsheet and using it to configure, analyse, and present data.
• Data driven direct ROI performance reporting/analysis - Expertise in campaign optimization tactics for CPA, CPC, CPI and revenue sharing models.
• Proven relevant work experience in paid mobile app marketing, mobile marketing, digital marketing, and/or disp.